Alliance Brand: Fulfilling the Promise of Partnering联合品牌：实现合作的约定
点此进入淘宝搜索页搜索分類: 图书,进口原版书,经管与理财 Business & Investing ,
品牌: Alliance Brand: Fulfilling the Promise of Partnering联合实现合作的约定
作者： Mark Darby 著
出 版 社：
出版时间： 2006-9-1字数：版次： 1页数： 376印刷时间： 2006/09/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780470032183包装： 精装内容简介
As pressure continues to build on organisations to achieve more with less, partnering offers tremendous promise as a strategic solution. However, up to 70% of such initiatives fail to meet their objectives. In this book, alliance expert Mark Darby argues that, in the age of the extended enterprise, firms must display a positive reputation and hard results from their alliances in order to attract the best partners and stand out from the growing crowd of potential allies. Building on this, he introduces the Alliance Brand concept, explores its critical success factors, and shows in detail how to apply it in your organisation.
Darby's straightforward advice and comprehensive maps and tools will guide you on the journey to fulfilling the promise of partnering. The results are higher revenues and reduced alliance failure rates, along with lower costs and fewer risks. Alliance brands also have more satisfied staff and partners, and a transparent, audit-friendly process to satisfy increasing governance concerns. This leads to sustainable alliance success, and ultimately 'partner of choice' status in your chosen industries and markets.
That's a compelling return on investment. That's an Alliance Brand.
作者简介
Mark Darby is Founder & Principal of ALLIANTIST. ALLIANTIST is an alliance solutions provider that enables organisations to get measurable benefits from their partnering and alliance activity. ALLIANTIST helps clients generate a positive reputation and results from their alliance activity, creating real value from the way they work with internal colleagues, alliance partners, suppliers, distributors, customers, and even competitors. Prior to ALLIANTIST Mark led the UK extended enterprise consulting activity for Deloitte, and before that designed and built Reuters first UK and then global alliance programme. He was also instrumental at The Rank Group over eight years with its alliances, strategic sourcing and supplier relationship management activity. Having operated for nearly twenty years across the value chain as advisor, supplier, customer and partner in working with global and international organisations like HP, Deloitte, Reuters, Cisco, IBM, Siebel, Fujitsu, The Rank Group, BT, the UK Public Sector and many small and medium size enterprises, Mark is well placed to share his experience and make a real difference quickly.
Mark also has an MBA from the University of Reading where he carried out extensive research on alliances. He is a Member of the Institute of Directors, a Fellow of the Chartered Institute of Management, a Member of the Chartered Institute of Marketing, a Member of the Chartered Institute of Purchasing & Supply as well as a Member of Association of Strategic Alliance Professionals (ASAP) and ex Board Director of the European branch of ASAP. Mark is also a regular speaker on alliances and has been published in a number of business journals.
目录
Foreword by Jeff Alexander, Seeda
Acknowledgements
Preface
PART I: USING ALLIANCES TO CREATE VALUE
1 How Value and Advantage Affect Firm Activities
2 Understanding Alliances
3 Forces Driving for Alliances
4 What Winning Alliances Look Like
5 Forces Challenging Alliance Success
6 Alliance Brand
PART I SUMMARY
PART II: HAVING A CAPABILITY TO PARTNER
7 Clarity on Strategy
8 Clarity On Core Competences
9 Ability To Make Effective Strategic Choices
10 Attractiveness of Assets
11 Ability to Collaborate Internally and Externally
12 Ability to Govern Effectively and Manage Complex Relationships
13 Effectiveness of Alliance Infrastructure
PART II SUMMARY
PART III: WINNING WITH ALLIANCES
14 Phase 1: Pre-Alliance
15 Phase 2: Pre-Partner
16 Phase 3: With-Partner Planning
17 Phase 4: Alliance Launch
18 Phase 5: With-Partner Delivery
19 Phase 6: Alliance Reviews
20 The Journey to Alliance Brand and Winning Alliances
Appendix: Alliance Brand Quick Test
References
Index
