Contemporary strategy analysis现代战略分析
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作者： Robert M. Grant著
出 版 社：
出版时间： 2007-6-1字数：版次： 1页数： 482印刷时间： 2007/06/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9781405163095包装： 平装内容简介
The pre-eminent strategy text in the field on both sides of the Atlantic has been significantly updated and revised in its latest edition。Introducing students，especially MBA candidates，to the core concepts and principles of strategy，the text combines a rigorous approach to business strategy analysis with lively examples of current practice。This title：now includes thorough coverage of internet-based strategies，fresh examples of resource-based competitive advantage，additional case illustrations in every chapter，and new self-study questions；features a new two-colour design throughout with high-spec artwork；introduces students to the core concepts and principles of strategy，and offers them the tools they need to formulate and implement these；combines Grant's renowned rigorous approach to business strategy analysis with lively examples of current practice.It is supported by a range of online resources，including a guide for instructors and downloadable PowerPoint slides for students。
目录
Preface xiii
PART Ⅰ INTRODUCTION
1The Concept of Strategy
Introduction and objectives
The role of strategy in success
The basic framework for strategy analysis
A brief history of business strategy
Strategic management today
The role of analysis in strategy formulation
Summary
Self-study questions
Notes
PART Ⅱ
2Goals, values, and performance
Introduction and objectives
Strategy as a quest for value
Strategy and real options
Putting performance analysis into practice
Beyond profit：values and social responsibility
Summary
Self-study questions
Notes
3 Industry analysis : the fundamentals
Introduction and objectives
From environmentaI analysis to industry analysis
The determinants of industry profit：demand and competition
Analyzing industry attractiveness
Applying industry analysis
Defining industries：where to draw the boundaries
From industry attractiveness to competitive advantage：identifying key SUCCESS factors
Summary
Self-study questions
Notes
4 Further topics in industry and competitive analysis
Further Topics in Industry and Competitive Analysis
Introduction and objectives
Extending the five forces framework
The contribution of game theory
Competitor analysis
Segmentation analysis
Strategic groups
Summary
Self-study questions
Notes
5 Analyzing resources and capabilities
tnalyzing Resources and Capabilities
Introduction and objectives
The role of resources and capabilities in strategy formulation
The resources of the firm
Organizational capabilities
Appraising resources and capabilities
Putting resource and capability analysis to work：a practical guide
Developing resources and capabilities
Summary
Self—study questions
Appendix：Knowledge management and the knowledge—based view of the firm
Notes
6 Organization structure and management systems
rganization Structure and Management Systems
Introduction and objectives
The evolution of the corporation
The organizational problem：reconciling specialization with coordination and cooperation
Hierarchy in organizational design
Applying the principles of organizational design
Alternative structural forms
Management systems for coordination and controI
Summary
Self-study questions
Notes
PART Ⅲ THE ANALYSIS OF COMPETITIVE ADVANTAGE
7 The nature and sources of competitive advantage
8 Cost advantage
9 Differentiation advantage
PART Ⅳ BUSINESS STRATEGIES IN DIFFERENT INDUSTRY CONTEXTS
10 Industry evolution and strategic change
11 Technology-based industries and the management of innovation
12 Competitive advantage in mature industries
PART Ⅴ CORPORATE STRATEG
13 Vertical integration and the scope of the firm
14 Global strategies and the multinational corporation
15 Diversification strategy
16 Managing the multibusiness corporation
17 Current trends in strategic management
Index
