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　　分類: 图书,进口原版书,科学与技术 Science & Techology ,

作者： J. Carlsen，S. Charters著

出 版 社：

出版时间： 2007-4-1字数：版次：页数： 278印刷时间： 2007/04/01开本： 16开印次：纸张： 胶版纸I S B N ： 9781845931704包装： 精装内容简介

Wine regions are attracting increasing numbers of tourists through tours, wine festivals and winery, restaurant and cellar door experiences. Presenting applied research in wine tourism from Europe, North America, South Africa, Australia and New Zealand this book reviews the latest management and marketing strategies. It highlights the lessons learnt for wine and tourism industries and concludes by examining the future of the wine tourism industry.

目录

Contributors

Acknowledgements

Preface

1 Introduction

PART I THE WINE TOURISM SETTING

2 Do Tourism and Wine Always Fit Together? A Consideration of Business Motivations

3 Land Use Policy and Wine Tourism Development in North America's Pacific Northwest

4 Enhancing the Wine Tourism Experience: the Customers'Viewpoint

PART IIWINE TOURISM AND REGIONAL DEVELOPMENT

5 Wine Tourism and Sustainable Development in Regional Australia

6 Emerging Wine Tourism Regions: Lessons for Development

7 The Determinants of Quality Experiences in an Emerging Wine Region

PART III WINE MARKETING AND WINE TOURISM

8 Influences on Post-visit Wine Purchase (and non-purchase) by New Zealand Winery Visitors

9 Electronic Marketing and Wine Tourism

10 Understanding the Impact of Wine Tourism on Post-tour Purchasing Behaviour

PART IV THE CELLAR DOOR

11Wine Tourists in South Africa: a Demand-side Study

12Younger Wine Tourists: a Study of Generational Differences in the Cellar Door Experience

13Survey Timing and Visitor Perceptions of Cellar Door Quality

PART V WINE FESTIVALS AND EVENTS

14Wine Festivals and Tourism: Developing a Longitudinal Approach to Festival Evaluation

15Analysis of Motivational and Promotional Effects of a Wine Festival

16Strategic Planning for a Regional Wine Festival: the Margaret River Wine Region Festival

PART VI WINE TOURS AND TRAILS

17Nautical Wine Tourism: a Strategic Plan to Create a Nautical Wine Trail in the Finger Lakes Wine Tourism Region of New York State

18Wine Tourism in Portugal: the Bairrada Wine Route

19 Are We There Yet?How to Navigate the WIne Trail

20 Conclusion:the Future of Wine Tourism Research, Management and Marketing

Index

 

 

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