当代商务英语综合教程·3学生用书（含盘）
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作者： 吕乐主编
出 版 社： 华东师范大学出版社
出版时间： 2008-9-1字数： 311000版次： 1页数： 229印刷时间： 2008/09/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9787561761717包装： 平装编辑推荐
本教材是专门为高职高专商务英语专业学生而精心编写的。由著名英语专家主编，高职商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。本教材有以下特点：
起点、难度适当，符合高职学生的实际特点
注重语言基本功，强化听说读写译技能训练
富有时代特色，商务与语言有机衔接
重在培养职业能力，适应商务职场的需要
配有光盘、多媒体课件及网站，方便课余巩固
内容简介
是专门为高职高专商务英语专业学生精心编写的。由著名英语专家主编，高职高专商务英语教学一线骨干教师、本科商务英语教学专家、英语语言教育专家和企业商务英语培训教师联袂编写，由外籍商务英语专家审定把关。特点：起点、难度适当，符合高职学生的实际特点；注重语言基本功，强化听说读写译技能训练；富有时代特色，商务与语言有机的衔接；重在培养职业能力，适应商务职场的需要；配有光盘、多媒体课件及网站，方便课余巩固。
目录
Acknowledgement
Bookmap
Unit 1
Text A Spotlight on Copenhagen
Language in Use
Text B Lenovo Steps Out Onto Global Stage
Unit 2
Text A A Coke and a Smile Language in Use
Text B Knowing Customer Internal Feelings Builds the Bridge to High Sales
Unit 3
Text A The Rich Man and the Poor Man
Language in Use
Text B Look up! Big Bucks in Billboards
Unit 4
Text A The Power of a Blue Box Language in Use
Text B China's Commercial Ties with EU
Unit 5
Text A The Value of Time
Language in Use
Text B How Could Huawei Realize Its Great Leap Forward?
Unit 6
Text A Delight
Language in Use
Text B How to Organize Your Business
Unit 7
Text A Only Children, Finding the Middle Ground Between Lonely and Lionized
Language in Use
Text B Planning a Positive Cash Flow
Unit 8
Text A British Pub Culture
Language in Use
Text B Competitive Strategy and Change Management
Unit 9
Text A Home
Language in Use
Text B Three-point Turn Hyundai in America
Unit 10
Text A My Bank Account
Language in Use
Text B Lessons from the Enron Scandal
Unit 11
Text A Leave Your Hat On, but Lose the Jeans
Language in Use
Text B The lnternet Changes Rules of Game
Unit 12
Text A One Man Talking
Language in Use
Text B Franchising Pros and Cons: Is Franchising Right for You?
Text A Heard on the Street
Language in Use
Unit 13
Text A Heard on the Street
Language in Use
Text B Creating a High Performance Culture - Breathe in and ou
Unit 14
Text A I Know Why the Caged Bird Sing
Language in Use
Text B The Culture of Collaboration: Building Bridges for Success
Unit 15
Text A Flowers in the Sky
Language in Use
Text B The Truth Behind the Tagline of KFC
Unit 16
Text A Black Horse
Language in Use
Text B What is "Lean" about Product Development?
Appendix
