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　　分類: 图书,外语 ,行业/职业英语,商务英语,

作者： 张虹，郭丙武主编

出 版 社： 科学出版社

出版时间： 2008-10-1字数： 502000版次： 1页数： 339印刷时间： 2008/10/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9787030229069包装： 平装内容简介

本书共分16个单元，主要内容包括商务交流、商务信息、市场营销、谈判、询盘、报盘、还盘、递盘、反还盘、订货及订单执行、商务合同、支付、信用证、保险、索赔与理赔、包装、运输、代理、备忘录和公告等，结构清晰、内容丰富、适用性强。

本书可作为高等职业院校、高等专科院校、成人高等院校及本科院校下设的二级职业技术学院、继续教育学院和民办高校的管理、文秘、经济、商务英语、国际贸易及其他相关专业学生的教材，也可作为五年制高职院校、中等职业学校相关专业的教材，还可供社会相关从业人士参考使用。

目录

Unit 1 Commercial Communication

Part A Introduction of Company and Product

Applied Writing

Part B Making Business Arrangements

Practice

Unit 2 Commercial Information

PartA Business Information Collecting

Applied Writing

Part B The Processing and Transmitting of Commercial Information.

Practice

Unit 3 Marketing Ⅰ

Part A Marketing Channels

Applied Writing

Part B Brand and Price

Practice

Unit 4 Marketing Ⅱ

Part A Promotion and Advertising

Applied Writing

Part B Image and Services

Practice

Unit 5 Negotiation

Part A Negotiation Techniques

Applied Writing

Part B The Nature of Cross-cultural Negotiation

Practice

Unit 6 Inquiry and Offer

Part A Inquiry

Applied Writing

Part B Offer

Practice

Unit 7 Counter-Offer, Bid and Counter-Counter-Offer

Part A Counter-Offer and Bid

Applied Writing

Part B Counter-Counter-Offer

Practice

Unit 8 Orderand Fulfillment

Part A Acceptance and Order

Applied Writing

Part B Declining an Order

Practice

Unit 9 Business Contract

Part A Business Contract

Applied Writing

Part B Sale Contract

Practice

Unit 10 Payment Ⅰ

Part A The Method of Payment

Applied Writing

Part B Digital Wallet and Electronic Check

Practice

Unit 11 Payment Ⅱ

Part A An IntroductionofL/Cs

Applied Writing

Part B Application for a Letter of Credit

Practice

Unit 12 Insurance

Part A Insurance

Applied Writing

Part B Sharing Economic Losses Through Insurance

Practice

Unit 13 Claim and Adjustment

Part A Claim

Applied Writing

Part B Adjustment

Practice

Unit 14 Packing and Shipment

Part A Packing

Applied Writing

Part B Shipment

Practice

Unit 15 Agency

Part A Agency

Applied Writing

Part B What to Be Covered in Agency Agreement..

Practice

Unit 16 Memoranda and Notice

Part A Memoranda

Applied Writing

Part B Notice

Practice

Reference Answers

Unit 1

Unit 2

Unit 3

Unit 4

Unit 5

Unit 6

Unit 7

Unit 8

Unit 9

Unit 10

Unit 11

Unit 12

Unit 13

Unit 14

Unit 15

Unit 16

References

 

 

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