HBR ON CORPORATE RESPONSIBILITY(哈佛商业评论：团队责任)
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基本信息·出版社：Harvard Business School Press
·页码：208 页
·出版日期：2003年
·ISBN：1591392748
·条形码：9781591392743
·包装版本：2003-07-10
·装帧：平装
·开本：32开
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内容简介Book Description
Harvard Business Review on Corporate Responsibility
What and whom is a business for? This collection of articles gathers the latest thinking on the strategic significance of corporate social responsibility. Readers will develop an understanding of why businesses should continue to give money away even while laying off workers, how companies play a leadership role in today's social problems by incorporating the best thinking of governments and nonprofit institutions, and how community needs are actually opportunities to develop ideas and demonstrate business technologies. Readers will see how corporate responsibility can lead to new markets and solutions to long-standing business problems.
The Harvard Business Review Paperback Series
The series is designed to bring today's managers and professionals the fundamental information they need to stay competitive in a fast-moving world. From the preeminent thinkers whose work has defined an entire field to the rising stars who will redefine the way we think about business, here are the leading minds and landmark ideas that have established the Harvard Business Review as required reading for ambitious businesspeople in organizations around the globe.
Synopsis
This work explores the role of business in society and the world as a force for positive change. It points out how community needs are actually opportunities to develop ideas and demonstrate business technologies. It argues that corporate responsibility can lead to new markets.
About HBR
Harvard Business Reviewis a general management magazine published since 1922 by Harvard Business School Publishing, owned by the Harvard Business School. A monthly research-based magazine written for business practitioners, it claims a high ranking business readership and enjoys the reverence of academics, executives, and management consultants. It has been the frequent publishing home for well known scholars and management thinkers, among them Clayton M. Christensen, Peter F. Drucker, Michael E. Porter, Rosabeth Moss Kanter, Gary Hamel, C.K. Prahalad, Robert S. Kaplan, and others. Management and business concepts and terms such as "Balanced scorecard," "Core competence," "Strategic intent," "Reengineering," "Globalization," "Marketing myopia," and "Glass ceiling" were first given prominence in HBR's pages. Its worldwide English-language circulation is 240,000, and there are 11 licensed editions of the magazine, including two Chinese-language editions, a German edition, and an English-language South Asia edition. The magazine is editorially independent of Harvard Business School. It is not peer reviewed.
About Harvard Business School Press
Since 1984, Harvard Business School Press has been dedicated to publishing the most contemporary management thinking, written by authors and practitioners who are leading the way. Whether readers are seeking big-picture strategic thinking or tactical problem solving, advice in managing global corporations or for developing personal careers, HBS Press helps fuel the fire of innovative thought. HBS Press has earned a reputation as the springboard of thought for both established and emerging business leaders.
Book Dimension
length: (cm)20.8 width:(cm)14.4
目录
1.Serving the World's Poor, Profitably by C. K. Prahalad and Allen Hammond
2.The Competitive Advantage of Corporate Philanthropy by Michael E. Porter and Mark R. Kramer
3.What's a Business For? by Charles Handy
4.The Virtue Matrix: Calculating the Return on Corporate Responsibility by Roger L. Martin
5.The Path of Kyosei by Ryuzaburo Kaku
6.Can a Corporation Have a Conscience? by Kenneth E. Goodpaster and John B. Matthews, Jr.
……[看更多目录]
