Setting the Table： The Transforming Power of Hospitality in Business欢迎光临：让顾客钟情一生的服务体验

作者： Danny Meyer著

出 版 社： 音像供货

出版时间： 2006-10-1字数：版次： 1页数： 320印刷时间：开本： 16开印次： 1纸张：I S B N ： 9780060742751包装： 精装内容简介

In October 1985, at age 27, Danny Meyer, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants--Union Square Cafe. Little more than twenty years later, Danny is the CEO of one of the world's most dynamic restaurant organizations, which includes 11 unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive bar in one of the toughest trades around?

In this landmark book, Danny shares the lessons he's learned while developing the winning recipe for doing the business he calls "enlightened hospitality." This innovative philosophy emphasizes putting the power of hospitality to work in a new and counterintuitive way: The first and most important application of hospitality is to the people who work for you, and then, in descending order of priority, to the guests, the community, the suppliers, and the investors. This way of prioritizing stands the more traditional business models on their heads, but Danny considers it the foundation of every success that he and his restaurants have achieved.

目录

Introductlon

1．The First Course

2．In Business

3．The Restaurant Takes Root

4．Turning Over the Rocks

5．Who EverWrote the Rule．．．?

6．NoTurning Back

7．The 51 Percent Solution

8．Broadcasting the Message,Tuning in the Feedback

9．Constant，Gentle Pressure

Io．The Road to Success Is Paved with Mistakes Well Handled

11．The Virtuous Cycle of Enlightened Hospitality

12．Context，Context，Context

13．The Art ofHospitality

Acknowledgments