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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Robert S. Kaplan著

出 版 社： Harvard Business School Press

出版时间： 2004-2-1字数：版次： 1页数： 454印刷时间： 2004/02/01开本：印次： 1纸张： 胶版纸I S B N ： 9781591391340包装： 精装内容简介

More than a decade ago, Robert S. Kaplan and David P. Norton introduced the Balanced Scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Then, in The Strategy-Focused Organization, Kaplan and Norton showed how organizations achieved breakthrough performance with a management system that put the Balanced Scorecard into action.

Now, using their ongoing research with hundreds of Balanced Scorecard adopters across the globe, the authors have created a powerful new tool-the "strategy map"-that enables companies to describe the links between intangible assets and value creation with a clarity and precision never before possible.

目录

Preface

PART I: OVERVIEW

1. Introduction

2. Strategy Maps

PART II: VALUE-CREATING PROCESSES

3. Operations Management Processes

4. Customer Management Processes

5. Innovation Processes

6. Regulatory and Social Processes

PART lII: INTANGIBLE ASSETS

7. Aligning Intangible Assets to Enterprise Strategy

8. Human Capital Readiness

9. Information Capital Readiness

10. Organization Capital Readiness

PART IV: BUILDING STRATEGIES AND STRATEGY MAPS

11. Customizing Your Strategy Map to Your Strategy

12. Planning the Campaign

PART V:THE CASE FILES

13.Private-Sector Organizations

14.Public-Sector Organizations

15.Nonprofit Organizations

Index

About the Authors

 

 

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