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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： POWER AND INFLUENCE 著

出 版 社： Oversea Publishing House

出版时间： 2007-7-1字数：版次： 1页数： 210印刷时间： 2007/07/01开本： 16开印次： 1纸张： 胶版纸I S B N ： 9780071489768包装： 精装内容简介

former Hill & Knowlton CEO Dilenschneider covers the bases on what those with power should do to retain and expand it, from keeping up with the times (or as he puts it, Accept, Adapt, and Accelerate—or Atrophy) to encouraging innovation, seizing opportunities and developing extensive networks of personal and professional contacts. Using examples from his own history as well as insights from other successful and influential business builders, Dilenschneider shares tried-and-true advice applicable to anyone who wants to get ahead and stay ahead in business management and ownership. Dilenschneider's personal experiences are particularly interesting and instructive, such as his decision to leave his well-paid position at Hill & Knowlton when he realized the company was going in a direction he no longer agreed with, or his willingness to learn from those he admired, who in turn became generous mentors. He also discusses newer technologies and promotional techniques such as blogging. Dilenschneider has had a varied career, and the reader leaves this small volume wishing he had been willing to share more of it. (Aug.)

Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

作者简介

Robert L.Dilenschneider,founder and CEO of The Dienschneider Guoup is one of the worlds foremost communication gurus and ledership counselors He is the former president and chief executive officer of Hill & Knowlton Inc where he tripled revenues to nearly $200million and delivered more than $30 million in profit Dilenschneider is widely published having suthored eight seminal books on business theory including the best sellers Power and Influence and On Power He has counseled major corporations and profes sional groups sround the globe and is frequently called upon by the media to provide commentary and sttategic public reations insights on major news events.

目录

INTRODUCTION

1.Accept Adapt and Accelerate or Atrophy

2.Be Prepared to Start Over Again and Again

3.Think Innovation Forget about Just Keeping Up

4.Seize the Opportunity In Every Crisis

5.Look beyond the New Rules to Connect

6.Take the Heat and Never Compromise

7.Keep Focusing on Your Strengths

8.Keep Growing Your Network by Shaving It

9.Seek Acclaim but Practice Humility

10.Search for Power but Never Forget to Share It

EPILOGUE

FURTHER CONSIERATIONS:TWO Concluding Essays on the Power Game

APpendix:The Power Quiz

Index

 

 

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