通用电气成功全书 THE SECRET TO GE'S SUCCESS
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作者： William E. Rothschild 著
出 版 社： McGraw-Hill
出版时间： 2007-1-1字数：版次： 1页数： 293印刷时间： 2007/01/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071475938包装： 精装内容简介
Looking beyond GE's legendary CEO Jack Welch, Rothschild takes a wider perspective on the company's history in this unwieldy management guide. Structuring the book around the various phases in the company's evolution, he looks all the way back to the founding by Thomas Edison in 1879 and analyzes the business lessons that have gradually emerged. At the same time, Rothschild, a former GE insider who formed his own consulting company in 1984, focuses on five key success areas: leadership, adaptability, talent, influence and networks, reinforcing key "takeaways" at the end of each chapter. Unfortunately, the book's chronological structure and overwhelming detail makes it read more like an annotated history than a management guide with business-changing insights. (Jan.)
作者简介
William Rothschild, who witnessed GE’s revolution firsthand, explains the five keys that made GE a global phenomenon—and gives managers a complete toolkit for duplicating its remarkable success. He explains the GE Code—the hallmark of all GE leadership teams—and provides a far-ranging prescriptive plan for strategizing the GE way.
目录
Introduction. The Five Ingredients of GE's 126-Year Success
Part I. "Living Better Electrically":GE's First Stage, 1879 to 1939, Edison-Swope/Young
Chapter 1. Selecting the Wrong Technology
Chapter 2. Becoming the Leader
Chapter 3. Seeking Advice and Sharing the Wealth
Chapter 4. Staying No. I
Part II. Diversification and Decentralization:GE's Second Stage, 1940 to 1970, Wilson/Borch
Chapter 5. Winning the War
Chapter 6. Decentralized Growth
Chapter 7. Professional Management
Chapter 8. The Conversion of Ronald Reagan
Chapter 9. GE Can Do Anything It Wants to Do
Part III. Portfolio Leadership:GE's Third Stage, 1971 to 2001, Borch/Welch
Chapter 10. Admitting Mistakes
Chapter 11. Pruning and Divesting
Chapter 12. Nothing Is Sacred
Chapter 13. GE's Cultural Revolution
Part IV."Back to the Future":GE'S Fourth Stage,2001to the Present，Immelt
Chapter 14. Go BIG!
Chapter 15.More Cultural Changes
Chapter 16.Success Factors
Notes
Index
