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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Karen Berman，Joe Knight，John Case著

出 版 社：

出版时间： 2007-1-1字数：版次： 1页数： 257印刷时间： 2006/01/01开本：印次：纸张： 胶版纸I S B N ： 9781591397649包装： 精装内容简介

Companies expect managers to use financial data to allocate resources and run their departments. But many managers can’t read a balance sheet, wouldn’t recognize a liquidity ratio, and don’t know how to calculate return on investment. Worse, they don’t have any idea where the numbers come from or how reliable they really are.

In Financial Intelligence, Karen Berman and Joe Knight teach the basics of finance—but with a twist. Financial reporting, they argue, is as much art as science. Since nobody can quantify everything, accountants always rely on estimates, assumptions, and judgment calls. Savvy managers need to know how those sources of possible bias can affect the financials—and they need to know that sometimes the numbers can be challenged.

While providing the foundation for a deep understanding of the financial side of business, the book also arms managers with practical strategies for improving their companies’ performance—strategies such as “managing the balance sheet” that are well understood by financial professionals but rarely shared with their nonfinancial colleagues.

Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence will help nonfinancial managers be smarter and more confident in their everyday work.

目录

PART ONETHE ART OF FINANCE (AND WHY IT MATTERS)

1. You Can't Always Trust the Numbers

2. Spotting Assumptions, Estimates, and Biases

3. Why Increase Your Financial Intelligence?

Part One Toolbox

PART TWOTHE (MANY) PECULIARITIES OF THE INCOME STATEMENT

4. Profit Is an Estimate

5. Cracking the Code of the Income Statement

6. Revenue: The Issue Is Recognition

7. Costs and Expenses: No Hard-and-Fast Rules

8. The Many Forms of Profit

Part Two Toolbox

PART THREETHE BALANCE SHEET REVEALS THE MOST

9. Understanding Balance Sheet Basics

10. Assets: More Estimates and Assumptions (Except for Cash)

11. On the Other Side: Liabilities and Equity

12. Why the Balance Sheet Balances

13. The Income Statement Affects the Balance Sheet

Part Three Toolbox

PART FOURCASH IS KING

14. Cash Is a Reality Check

15. Profit =Cash (AndYou Need Both)

16. The Language of Cash Flow

17. How Cash Connects with Everything Else

18. Why Cash Matters

Part Four Toolbox

PART FIVERATIOS: LEARNING WHAT THE NUMBERS ARE REALLY TELLING YOU

19. The Power of Ratios

20. Profitability Ratios: The Higher the Better (Mostly)

21. Leverage Ratios: The Balancing Act

22. Liquidity Ratios: Can We Pay Our Bills?

23. Efficiency Ratios: Making the Most of Your Assets

Part Five Toolbox

PART SIXHOW TO CALCULATE (AND REALLY UNDERSTAND) RETURN ON INVESTMENT

24. The Building Blocks of ROI

25. Figuring ROI: The Nitty-Gritty

Part Six Toolbox

PART SEVENAPPLIED FINANCIAL INTELLIGENCE: WORKING CAPITAL MANAGEMENT

26. The Magic of Managing the Balance Sheet

27. Your Balance Sheet Levers

28. Homing In on Cash Conversion

Part Seven Toolbox

PART EIGHTCREATING A FINANCIALLY INTELLIGENT DEPARTMENT (AND ORGANIZATION)

29. Financial Literacy and Corporate Performance

30. Financial Literacy Strategies

31. Financial Transparency: Our Ultimate Goal

Part Eight Toolbox

Appendix: Sample Financials

Notes

Acknowledgments

Index

About the Authors

 

 

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