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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Businessweek著

出 版 社： Oversea Publishing House

出版时间： 2006-12-1字数：版次： 1页数： 178印刷时间： 200612/01开本：印次： 1纸张： 胶版纸I S B N ： 9780071475587包装： 平装内容简介

Learn the Plays

Make Your Move

Build an IKEA-style global brand the way Ingvar Kamprad does

Use Hans Straberg's tactics at Electrolux to sweep in profits

Bank on thinking locally like Citigroup's Steven Freiberg

Keep your company tuned in the way Judy McGrath does at MTV

And get in the game with the Monday Morning strategies and inside plays of the world's top business champions.

作者简介：

BusinessWeek is the world's number-one business magazine, famous for its award-winning coverage, inside information, and annual rankings of businesses. Established in 1929, the magazine set a new industry standard and ultimately expanded its enormous popularity through the website, BusinessWeek.com.

目录

INTRODUCTION By Stephen J. Adler, Editor-in-Chief,BusinessWeek

1 GEORGE BODENHETMER:In the ESPN Zone

2 JAMES OWENS:Caterpillar Sinks Its Claws into Services

3STEVEN FREIBERG:Thinking Locally at Citigroup

4PAUL OTELLINI:Inside Intel

5HANS STRABERG:Electrolux Cleans Up

6THE ALBRECHT BROTHERS:Aldi and Trader Joe's Challenge to WaI-Mart

7ANNE LIVERMORE:HP's Ultimate Team Player

8HRRLAN WEISMAN:Reinventing How Johnson & Johnson Invents

9JUDY McGRATH:Keeping MTV Cool

10INGVRR KAMPRAD:How IKEA Became a Global Cult Brand

11JEFF IMMELT:Demanding More Risk and Innovation from GE

12MARISSR MRYER:Managing Google's Idea Factory

13STEVE JOBS:Apple's Visionary Is Shaking Up Disney

14JIM McNERNEY:3M's Rising Star Revs Up Innovation

15RUSSELL SIMMONS:From Hip-Hop to Mainstream

TRENDS:Reaching an Audience of One

SOURCES

CONTRIBUTORS

 

 

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