完美商业信函关键词 Perfect Phrases Business Letters
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作者： 本社 编
出 版 社： Oversea Publishing House
出版时间： 2005-11-1字数：版次： 1页数： 159印刷时间： 2005/11/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071459761包装： 平装编辑推荐
作者简介：Ken O'Quinn is principal of Writing with Clarity.A professional writing coach,he conducts workshops for global public realtions firms and corporations.
内容简介
Whether it’s writing a proposal, motivating employees, or reaching out to customers, the Perfect Phrases series has the tools you need for precise, effective communication. Distilling complex ideas into specific phrases that diplomatically and honestly depict the concepts at hand, this invaluable series provides:
The best techniques to communicate messages and goals in business letters and proposals
Tips for bringing out the best in every employee in every business
Dialogues and scripts to practice interactions with customers or employees— tailorable to any industry or company culture
Phrases for each step of the sales process
目录
Part One Getting Started Writing Business Letters
Chapter 1: Organizing Your Message
Brainstorming
Choosing a Format
Consider the Reader
Organization
What You Will Find in the Book
Part Two Perfect Phrased for Business Letters
Chapter 2: General Business Letters
The Value of a Letter
Salutations
Transitions
Closings
Introducing Yourself
Introducing Another Person
Announcing a New Location
Announcing a Policy Change
Announcing a Price Increase
Invitation to Attend
Invitation to Speak
Declining an Invitation
Request for Pricing information
Responding to a Request for Something
Thank You Letter
Congratulations Letter
Chapter 3: Specific Types of Business Letters
Specific Letters
Sales Letter: Introducing Yourself
Sales Letter: Cold Call
Sales Letter: Follow-Up to Previous Letter
Sales Letter:To New Customers
Sales Letter: New Product Announcement
Sales Letter:To Win Back or Regain Inactive Customer
Sales Letter:Trade Show Follow-Up
Customer Service Letter: Apology to Customer
Customer Service Letter: Apology for a Delayed Order
Customer Service Letter:To Regain Customer's Confidence
Complaint Letter:To a Vendor/Supplier
Complaint Letter:To an Employee
Response to Complaint Letter:When You Are Not at Fault
Response to Complaint Letter:When the Company Is at Fault
Letter of Apology: For an Attitude or an Error
……
Chapter 4 Memos
Chapter 5 News Releases
Chapter 6 E-mail
Appendices:Key Business Writing Skills
About the Author
