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　　分類: 图书,进口原版书,经管与理财 Business & Investing ,

作者： Don Debelak 著

出 版 社： Oversea Publishing House

出版时间： 2005-9-1字数：版次： 1页数： 203印刷时间： 2005/09/01开本： 32开印次： 1纸张： 胶版纸I S B N ： 9780071459945包装： 平装内容简介

How can you write a business plan or proposal that will turn readers into enthusiastic supporters and investors? It takes emphasizing the right ideas and actions with the right words. In Perfect Phrases for Business Plans and Business Proposals. Don Debelak draws from his research findings and consultancy experience to give you a virtual blueprint to successful communication. You'll find hundreds of hundreds of effective, ready-to-use phrases for business plans and proposals for every type of business, which will help you

Tailor your approach to turn on your target audience

Show how and why you can meet customers' needs

Describe your market niche and how you'll successfully serve that niche

Effectively demonstrate the profitability of your ideas

Business plans and proposals are designed to sell your ideas. Perfect Phrases for Business Plans and Business Proposals is your easy-to-use guide to writing a winning plan or proposal that will get you closer to your goals.

目录

Preface

About the Author

Part One Perfect Phrases for Business Proposals

Chapter 1. Typical Format: Matching Expectations

Letter Proposal Format

Formal Proposal Format

Chapter 2. Client Needs: Address Perceived Needs

Power Paragraph

Applicable Proposal Sections

First Goal: State What the Client Feels Are Its Needs

Second Goal: State the Immediate Purpose of Meeting Those Needs

Conclusion: State the Longer-Term Benefit of Meeting Those Needs

Chapter 3. Project Goals: Perfectly Match the Client's Goals

Power Paragraph

Applicable Proposal Sections

First Goal: State What the Client Feels Are Its Goals

Second Goal: State Why That Goal Was Chosen

Conclusion: State That the Goal Is Achievable

Chapter 4. Expertise: Target the Client's Exact Needs

Power Paragraph

Applicable Proposal Sections

First Goal: Explain WhatType of Expertise Is Required for the Project

Second Goal: State Your Company's Special Expertise That Matches the Project Needs

Conclusion: Summarize Your Company's Relevant Experience

Chapter 5. Targeted Message: Adjust to Client Circumstances

Power Paragraph

Applicable Proposal Sections

First Goal: State That the Client Has Special Needs or Unique Circumstances

Second Goal: Explain How the Proposal Is Unique for the Client

Conclusion: State That the Proposal's Unique Features Will Produce the Best Solution for the Client

Chapter 6. Deliverables: Fit the Client's Goals

Power Paragraph

Applicable Proposal Sections

First Goal: State What the Client Has Requested asDeliverables

Second Goal: List What Additional Deliverables Will Be Provided

Conclusion: Explain How the Deliverables Meet the Client's Goal

……

Part Two.Perfect Phrases for Business Plans

 

 

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